Jonas Åkerlund to Direct Björn Borg’s Memoir Adaptation Amid Cocaine Confessions

Jonas Åkerlund to Direct Björn Borg’s Memoir Adaptation Amid Cocaine Confessions

When Björn Borg stepped away from professional tennis in 1983 at age 26, the world thought they knew the legend — cool, composed, invincible on grass. But in his newly released memoir Hjärtslag, the Swedish icon didn’t just revisit his five straight Wimbledon titles. He confessed to cocaine use during his peak years. And now, Jonas Åkerlund, the Swedish director behind Madonna’s ‘Ray of Light’ and Netflix’s gritty biopic Clark, is turning that raw honesty into a feature film. The announcement, made on October 27, 2025, marks a seismic shift in how Sweden’s greatest athlete will be remembered — not just as a champion, but as a human fractured by fame.

The Man Behind the Forehand

Björn Borg was a phenomenon. Born June 6, 1956, in Stockholm, he won 11 Grand Slam singles titles, dominated the French Open with six victories, and redefined tennis with his baseline power and ice-cold demeanor. But behind the white shorts and headband was a man who, by his own admission, used cocaine to numb the pressure. He never spoke of it publicly — until now. In Hjärtslag, published in autumn 2025, Borg describes how the weight of expectation crushed him after his 1981 U.S. Open loss, how he withdrew from the public eye, and how his marriage to Italian model Claudia Cardinale unraveled under the strain. "I lived a whole life in matches — on and off the court," he told Sweden Herald. "Jonas wants to explore both sides, and I feel that it is the right time for it."

Why Åkerlund? The Director Who Knows Darkness

Jonas Åkerlund didn’t rise through the ranks of traditional cinema. He cut his teeth directing over 60 music videos — for Madonna, Taylor Swift, and Beyoncé — with a visual language that blurred reality and hallucination. His 2018 film Lords of Chaos explored the violent underbelly of Norwegian black metal. His 2022 Netflix series Clark depicted the life of Swedish criminal Clark Olofsson, who operated in the same Stockholm underworld Borg once moved through. Åkerlund’s work thrives in moral gray zones. "In the book, he opened the door to his secretive inner self," Åkerlund said. "Now I want to go in depth and explore everything — the truth and the lies surrounding this legend."

A New Chapter, Not a Retelling

The 2017 film Borg vs McEnroe, starring Sverrir Gudnason, focused narrowly on the 1980 Wimbledon final — a cinematic masterpiece, but a narrow slice. This new project is different. It’s not about rivalry. It’s about collapse. The film will trace Borg’s rise from the clay courts of Södertälje to the hallowed lawns of Wimbledon’s All England Club, then into the shadows of addiction, isolation, and the emotional void that followed his retirement. Production will likely unfold across Sweden, with key scenes shot at Enskede Allmänna Idrottsklubb, where Borg trained as a teen, and in the Stockholm neighborhoods that shaped him.

Who’s Behind the Camera?

Who’s Behind the Camera?

The project is being developed by Jarowskij/Yellow Bird, a Stockholm-based company operating as Banijay’s Nordic arm since 2007, and Mastiff, an independent Swedish producer known for high-quality local content. Both answer to Banijay Entertainment Group, headquartered in Clichy, France, under CEO Marco Bassetti. Banijay has built a reputation on premium biographical dramas — from the Beck film series to the Millennium adaptations — and this is their boldest bet yet. No budget has been disclosed, nor has casting been announced. But industry insiders say the search for the next Borg is already underway, with Swedish actors under 40 being considered — a tall order, given how iconic Gudnason’s portrayal was.

What’s at Stake?

This isn’t just another sports biopic. It’s a reckoning. Borg’s fashion brand, Björn Borg, founded in 1984 and now based in Kista, Sweden, remains a global powerhouse. The film could reshape how consumers view the brand — not as a symbol of athletic elegance, but as a product born from a man who struggled to survive his own success. For Sweden, it’s a cultural moment. The nation has long idealized Borg as stoic and untouchable. Now, they’re being asked to see him as broken, complex, and deeply human.

What’s Next?

What’s Next?

Script development is underway with an unnamed screenwriter, and location scouts are already mapping out key sites across Sweden and England. Production is expected to begin in early 2026, with a release no sooner than late 2027. Distribution rights remain unclaimed, but streaming platforms and European arthouse distributors are circling. What’s clear: this film won’t just tell the story of a tennis player. It will expose the cost of perfection.

Frequently Asked Questions

How does this differ from the 2017 film 'Borg vs McEnroe'?

The 2017 film focused narrowly on the 1980 Wimbledon final between Borg and McEnroe. This new adaptation, based on Borg’s memoir Hjärtslag, explores his entire life — including his cocaine use, emotional isolation, and post-retirement struggles. It’s not about rivalry; it’s about redemption and self-reckoning, with Borg himself actively involved in shaping the narrative.

Why is Jonas Åkerlund the right director for this story?

Åkerlund has a proven track record of portraying flawed, controversial figures with psychological depth — from rock musicians in music videos to criminals in Clark. His visual style, which blends surrealism with raw realism, is ideal for capturing Borg’s internal chaos beneath his calm exterior. He doesn’t glorify; he dissects.

Will Björn Borg appear in the film?

Borg is not expected to act in the film, but he’s serving as a creative consultant, reviewing scripts and providing personal details only he knows. His involvement is unprecedented — he spent decades avoiding interviews and public scrutiny. This level of access gives the project authenticity no other biopic could replicate.

What role does the Björn Borg fashion brand play in the story?

The brand, founded in 1984 and headquartered in Kista, Sweden, will likely feature as a symbol of Borg’s attempt to rebuild his identity after tennis. The film may explore how his name became a commercial empire while his personal life unraveled — a quiet irony that underscores the tension between public image and private pain.

When can we expect the film to be released?

Production is expected to begin in early 2026, with post-production likely extending into 2027. A premiere date of late 2027 or early 2028 is the earliest possible window, given the complexity of biographical dramas and the need for period-accurate tennis court recreations and 1970s-era costumes.

Why is this considered Sweden’s most significant biopic since the Millennium series?

Unlike the fictional world of Lisbeth Salander, this is a real national icon breaking decades of silence. Borg’s confession about drug use and emotional collapse carries cultural weight — it challenges Sweden’s myth of the stoic, flawless athlete. The scale, access, and emotional honesty make this a landmark project for Scandinavian cinema.